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Marketplace-level totals tell you how the business is doing. They don't tell you which seller or which variant is doing it.

Four new breakdowns close that gap:

• Orders by seller — volume attributed to each seller.
• Sales by variant — revenue at variant granularity, not just product.
• Sales velocity — how quickly stock is actually moving.
• Seller payouts — what each seller is being paid, alongside what they sold.

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